Effective Real Estate Marketing Ideas
One of the most important things to understand about the real estate industry is that there really is no “one size fits all” approach to marketing. Yes, there are certain elements you’ll need to include in your collateral – pictures of the home, an overview of the major features, etc. – but how you convey that message is a lot more malleable than a lot of people seem to think it is.
Case in point: if you truly want to get better at putting buyers in homes and making sure they have the best possible experience that they can while you do it, there are a number of effective real estate marketing ideas that you’re certainly going to want to keep in mind.
You Need to Understand the Buyer’s Journey
Buying a home is a lot different from buying a new television set or even a car. The latter ideas may represent big purchases, but the former is often one of the most significant events in a person’s life. Because of that, if you truly want to make sure your real estate marketing campaign is as effective as it can be, you need to build everything around the unique journey that people are going through during your contact with them.
For the best results, sit down with something like a concept map maker and map out all of the pivotal points on the buyer’s journey. This is especially true if you’re going to be targeting a lot of first-time homebuyers, who probably won’t realize how stressful and overwhelming this process can be until they’re already well in the middle of it.
Then, sit down and craft collateral designed to both address someone’s needs and concerns at each particular point, and also to usher them further down the line towards a sale. You’re essentially helping someone find a new home, yes – but you’re also helping them navigate a naturally complicated process that is probably keeping them up at night. If you’re able to do both of those things through your marketing at the same time, so much of the “hard part” will have already been done FOR you.
Each Property is Unique. Market Them That Way
As a real estate professional, nobody understands the idea that no two homes are created equally better than you. This level of expertise and insight – into not just what a home is right now but what it could potentially be in the future – is absolutely something that needs to come through in your marketing.
The next time you load up a flyer maker like Visme (which I founded), consider selling a home in two distinct ways. Of course you’re going to want to list all the major features – a two car garage, three floors, five bedrooms, 1800 square feet, etc. People obviously need to know that information.
But also try to market the larger lifestyle possibilities that a home could represent, too. If there’s a room that is absolutely perfect for entertaining – be sure that comes through loud and clear in the collateral. If a home is perfect for a family that is still growing, or if it’s an exceptional location that would support a single person’s lifestyle, make sure that you try to convey all of this.
You could even consider using a service like Respona to find thought influencers to partner with to help make these ideas even clearer. Find someone who the members of your audience are already paying attention to and combine the power of your voice with theirs. If nothing else, it’ll help you expand the size of the audience you’re talking to – thus making it easier to attract the right kind of attention given the property you’re working with at the moment.
Remember, as a real estate professional, you essentially have two jobs that you need to do in tandem with one another. You need to both inform people about why a house is worth their attention, and you have to help them see themselves in a house before they’ve spent hundreds of thousands of dollars to purchase it. If you’re able to do both of these things through your marketing, getting new clients and selling properties isn’t necessarily something you’re going to have to worry about any longer. Those homes are more or less going to sell themselves.